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Second Act Blueprint
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What I Don't Want to Do Anymore
After 30 years of building capability, I'm learning that what we can do isn't the same as what we should do.
Sep 8
•
Pia Vedelsparre
7
10
4
I Hadn't Realised I'd Stopped Dreaming
I was so busy building what comes next that I stopped making room to imagine it.
Sep 1
•
Pia Vedelsparre
3
8
1
August 2026
The Old Habit Came With Me, Uninvited
A book about arguing less taught me something about writing, and about the habits we carry long after the job that created them is gone.
Aug 25
•
Pia Vedelsparre
4
4
I Nearly Missed the Point
I knew what I would have told a client. It took me a little longer to tell myself.
Aug 18
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Pia Vedelsparre
2
2
2
What I Built When Trying Harder Stopped Working
Structure over willpower.
Aug 11
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Pia Vedelsparre
3
The Call Every Client Eventually Makes
It always sounds like failure. It never is.
Aug 4
•
Pia Vedelsparre
1
2
July 2026
Why I'm Treating My Business Like a Newborn
On a milestone birthday, a newborn baby, and seeing my own business differently.
Jul 28
•
Pia Vedelsparre
5
8
3
When Your Name Is on the Door
What changed when my name was finally on the door.
Jul 21
•
Pia Vedelsparre
4
Some things deserve to leave your desk
The thing that had my hands shaking over the send button has a name now, and it's yours if you want it.
Jul 14
•
Pia Vedelsparre
1
The Hardest Part Wasn’t Starting
Finishing was supposed to feel like relief. It didn't.
Jul 7
•
Pia Vedelsparre
4
4
2
June 2026
The Plan Isn't the Hard Part
Preparing tells you what you intend. Building tells you who you are.
Jun 30
•
Pia Vedelsparre
5
2
Nothing left to wait for
You don't choose the moment your hand gets forced. You only choose what you do once it has.
Jun 23
•
Pia Vedelsparre
2
2
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