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The Strategic Second Act
Second Act Blueprint
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Haven’t I Proved Enough?
We trust our judgement in other people’s companies. Why not in our own?
16 hrs ago
•
Pia Vedelsparre
1
Don't Just Start a Business. Decide What You Want to Build.
Before you turn your experience into an offer, decide what kind of business you actually want to own.
Oct 22
•
Pia Vedelsparre
3
Make the Bloody Decision!
You can spend an extraordinary amount of time preparing for a decision you’ve already made privately.
Oct 20
•
Pia Vedelsparre
5
4
1
You Have an Offer. Now What?
You've turned your experience into something people can buy. Now comes the part nobody can do for you: finding out whether they will.
Oct 15
•
Pia Vedelsparre
3
Are You Still Making Decisions for the Woman You Used to Be?
The life you've built can keep making demands long after your priorities have changed.
Oct 13
•
Pia Vedelsparre
5
2
What Does the Market Buy?
How to take your hard-won experience out of its corporate container and translate it into an offer of your own.
Oct 8
•
Pia Vedelsparre
2
2
1
The Mountain Under Your Feet
Why your expertise can become harder to see when you step outside the role that made it obvious.
Oct 6
•
Pia Vedelsparre
3
2
1
Starting From Scratch? Stop Acting Like It.
You don't need another business idea. You need to see what you've already built.
Oct 1
•
Pia Vedelsparre
6
7
2
September 2026
What Kind of 80-Year-Old Woman Am I Becoming?
Try looking at the life you’re building from the other end.
Sep 29
•
Pia Vedelsparre
4
Stop Defending the Idea
Experience makes it easier to see why an idea could work. That's exactly why we need a better test.
Sep 24
•
Pia Vedelsparre
2
Later Has a Way of Moving With Us
How many years are you willing to keep putting it off?
Sep 22
•
Pia Vedelsparre
4
1
The Wrong Business Is Easier to Build
The market rewards what you've already proved. It has no opinion on what you want to build next.
Sep 17
•
Pia Vedelsparre
5
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